Portfolio

Here are a few content integration platforms Mischa helped bring to market (click titles to access):

Nike Ballers
Interactive co-branded environment within NBA.com incorporating a weekly video segment produced and aired on the NBA TV pre-game studio show. Video segment and weekly award recognitions also integrated within NikeBasketball.com.

Gatorade Winning Finishes
Users watch and then rate their favorite game-winning play highlight clips in a co-branded section of NBA.com - in order to determine the season’s best game-winning play. Downloadable Gatorade-branded IM buddy icons extend the experience beyond the website.

NBA Firsts, presented by Converse
When a new NBA statistical record is set, this co-branded environment of NBA.com relates the achievement to previous eras in NBA history - and to the Converse brand message of “First School.”

Oracle Fusion Zone
From the technology news experts at Ziff Davis, Oracle’s primary independent destination for IT professionals seeking middle-ware resources and interactive education tools (i.e. video tutorials, downloadable white papers, podcasts, etc.).

Innovations Blog, presented by IBM
IBM sponsored blog for IT professionals interesting in learning about and sharing ideas around innovative business and technology issues. Integrated with a custom print magazine by the same name.

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